Gavin Barwell’s book ‘How To Win a Marginal Seat‘ was heavily praised by top Tories as a textbook on effective campaigning:

Boris Johnson wrote highly of the book:

Unfortunately for poor Gavin such hubris didn’t help him on Thursday – he lost his marginal Croydon seat to Labour’s Sarah Jones.

And even more hilariously – Gavin has just been put in charge of Theresa May’s campaigning.

Although I’m not sure May needs advice from anyone on how to f*ck up election campaigns …