David Cameron’s electoral strategy guru Lynton Crosby has reportedly advised the prime minister to present a more macho image in a bid to emulate Russian President Vladimir Putin’s successful attempts at increasing his popularity by presenting himself as a tough man of the people:
As part of the new strategy, the prime minister has given permission for photographs to be released of himself fishing while on holiday in Portugal:
Photographs of Mr Cameron baring his naked upper torso have also been released:
In order to familiarise themselves with the new strategy, Senior Conservative Party strategists have reportedly been studying the following photographs of the Russian President:
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